Cowleys Harnesses Information & Pest Control Technology to Achieve Double-Digit Growth

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NEPTUNE CITY, N.J., Feb. 9, 2012 /PRNewswire/ -- There is no general consensus on the economic outlook for small businesses in New Jersey. There are as many opinions as there are economists. But no matter what the economists say, most every small business owner agrees that we have a long way to go. With low consumer confidence, tight credit, and stubbornly high unemployment, small businesses are still facing unprecedented challenges. But small businesses can't use that as an excuse. There are still plenty of opportunities for those businesses willing to seek them out.

Last year, Cowleys Termite & Pest Services experienced double-digit growth.

"Technological advances continue to change the way we run our business. Our exceptional growth rate in 2011 can be largely attributed to embracing new marketing avenues and pest control technologies. There is a misconception that the pest control of today is no different than the pest control of decades ago. The reality is that it's a whole different ballgame starting with more stringent regulations of pesticides. Today's pest control operator must be willing to incorporate new proven technologies that satisfy our customers. For example, with bedbug infestations, we have added bed bug heat treatments to kill the insects with no pesticides at all as well as canine detection dogs able to sniff out a single bed bug. With termite control, we are now offering Altricet(R), a powerful 'green' termiticide for environmentally conscious customers. Also, to better serve our customers, we have new behind-the-scenes routing software to more efficiently schedule our crews," said Bill Cowley, owner of Cowleys Termite & Pest Services.

Cowleys has positioned itself to meet those changes in business operations in 2012 and beyond by implementing a methodical marketing and business plan that integrates and utilizes today's Internet technologies and social media. Although diversified into three distinct business units including termite and pest control, nuisance wildlife, and bird solutions, customers still have the peace of mind of dealing with Cowleys - one business with an earned reputation for excellence.

To match its three business units, Cowleys implemented three entirely new websites. Each site is content-driven, offering structured, summarized, and highly informative material designed to educate homeowners and businesses with concise, timely information on pests, birds, and nuisance wildlife - all with just a few clicks. This centralized database of key information compiled and summarized from research institutions and other objective sources will give homeowners and businesses the information they need to make objective, informed decisions with regard to virtually any pest, wildlife, or bird infestation. Resolving pest infestations are a team effort. With informed customers, infestations are removed more expeditiously and with better long-term results.

Cowleys Termite & Pest Services, founded in 1991, has been helping New Jersey homes and businesses resolve all of their pest infestation problems, including overwintering bugs such as stink bugs, ladybugs and boxelder bugs. Cowleys also offers bird, rodent, and wildlife removal. For more information, visit http://www.cowleys.com or call 866-9-COWLEYS.

For More Information, Contact:

Bill Cowley
Cowleys Pest Services
38 West Sylvania Avenue
Neptune City, NJ 07753-6733
732-897-9553

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

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Cowleys Harnesses Information & Pest Control Technology to Achieve Double-Digit Growth