The Real Truth About Bed Bugs — NEW YORK, July 18, 2011 …

NEW YORK, July 18, 2011 /PRNewswire/ -- Bed bugs are back. Since 2000, bed bug infestations have risen 81 percent, according to The National Pest Management Association. This resurgence has consumers nationwide on high alert, seeking information on the pests and how they can protect themselves.

Gail Getty, a noted entomologist at the University of California Berkley, explains, "Bed bugs and their habits are actually very simple to understand. For the unassuming public, though, differentiating between fact and fiction is becoming ever so difficult with the amount of information available. Understanding the basics is the first line of defense a consumer has against the unwelcomed critters, which can take a toll both financially and emotionally on a victim."

Confirmed Facts

Myths Debunked

ABOUT ALLERGY LUXE BED BUG BARRIER BEDDING COLLECTION

The entomologist-tested AllergyLuxe Bed Bug Barrier line features reinforced seams and micro-zipper technology that guarantee the most secure encasement and protection from bed bug infestations. Additionally, the line features ARM & HAMMER odor neutralizing technology; an innovative antimicrobial shield which helps prevent mold, mildew and bacteria to effectively reduce odors. The line includes mattress protectors, pillow protectors, and box spring protectors. The AllergyLuxe Bed Bug Barrier line is available at Bed Bath and Beyond stores nationwide and at http://www.bedbathandbeyond.com

ABOUT LONDON LUXURY LLC

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York, with a showroom in New York City. For more information please visit http://www.londonlux.com.

ARM & HAMMER is a trademark of Church & Dwight Co., Inc. and is used under license by London Luxury LLC.

Media Contacts: Emily Peck kwittken + company 646.747.7149 epeck@kwitco.com

SOURCE London Luxury LLC

RELATED LINKS http://www.londonlux.com

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