New Sleep-Easy Line is a Dream

DreamSerene™ from Caber Sure Fit designed to meet
protection and tranquility needs

MARKHAM, ON, Jan. 13, 2012 /CNW/ - Retailers and consumers will
always wake up on the right side of the bed thanks to Caber
Sure Fit's newest line of DreamSerene™ products. The collection
of mattress and pillow encasements available to all retailers
by spring 2012—and being showcased at The Canadian Home
Furnishings Market in Toronto this weekend in Hall 5, space
5006 of the International Centre—is the result of a $1 million
investment designed to better protect against wear and tear,
allergens and bed bugs while promoting rest and rejuvenation.

DreamSerene's brand of superior quality products, designed with
consumers' needs in mind, is based on customer input.
Responding to the desire for a larger merchandise mix, the line
also features tiered product categories - Value, Good, Better
and Best - to provide every customer with the precise items
they're looking for. The needs of retailers are also taken into
consideration, as training and a comprehensive product guide
are also part of the package.

"It has always been our goal to bring a mattress protection
line to market that benefits both our vendor and consumer
clientele," said Bernard Weinstein , president and CEO of Caber
Sure Fit Inc. "This new DreamSerene line will give retailers
the tools they need to enhance customer service and allow
consumers to choose from a greater variety of products."

Knowing that a disrupted night's sleep can cause a series of
long-term problems, DreamSerene is equipped with a combination
of leading-edge technologies designed to ward off overnight
disturbances. The following features work together to promote a
solid night of rest for all those who value sound sleeping:

Dream Seal Bed Bug Barrier™ Encasements: Stop
bed bugs from entering and exiting the mattress and box
spring, and are 100% bite proof.

Wet Block Technology™: Protects the comfort and
long-lasting mattress quality with breathable stain and
waterproof barriers.

Allergy Shield™: Guards against microscopic dust mites
and allergens making breathing easier

Antimicrobial Protection: Kills 99.99% of bacteria
commonly found in beds

Class 1 Medical Device Classification: Awarded by
Health Canada , this classification gives consumers the peace
of mind that they are investing in a top quality product.

In addition, all DreamSerene products are easy to use, machine
washable and come with trusted warranty protection that will
help to preserve their overall lifespans.

"We have conducted extensive market research and enforced
scrupulous testing to ensure that this new line of products
exceeds everyone's expectations," says Weinstein. "These latest
developments are an opportunity for us to put our stamp on
mattress protection and further demonstrate that we're
dedicated to enhancing their lives."

The creation of the DreamSerene line trails a mutual decision
between Caber Sure Fit and Protect-A-Bed® to part ways
following a 10-year partnership. The amicable separation,
resulting from divergent business goals, will not inconvenience
any retailers or partners currently working with the
distributor.

About Caber Sure Fit Inc.
Caber Sure Fit Inc., a Canadian company based in
Markham, Ontario, is dedicated to enhancing the lifestyles of
today's savvy consumers. Our innovative products are designed
to refresh, transform and protect valuable home furnishings, as
well as safeguard personal environments and invaluable good
health. We're covering what matters in people's daily living
spaces - from mattresses, chairs and sofas to much more - and
we're doing it with style, elegance and common sense. Designed
and manufactured with intelligent materials and the latest
technologies, Caber Sure Fit's products promote better
living and support the way people want to live. For more
information, please visit
http://www.cabersurefit.com

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New Sleep-Easy Line is a Dream